Flyer Sizes Explained: Which One Fits Your Message
Flyer size isn't just a paper spec — it decides how the piece gets used.
Flyer Sizes Explained: Which One Fits Your Message
Flyer size isn't just a paper spec — it decides how the piece gets used.
Flyer size isn't just a paper spec — it decides how the piece gets used. Get it wrong and a flyer meant for a leaflet stand ends up too big for the rack, or one meant to be read at a glance gets crammed with more copy than it can hold.
A6 (105 × 148mm) — postcard-sized. Best for a single offer, a QR code to a booking page, or something handed out at an event where people only glance at it for a second.
A5 (148 × 210mm) — the standard flyer size, and usually the right default. Big enough for a headline, some detail, and contact info without feeling cramped. Works for leaflet drops, counter displays, and most local promotions.
DL (99 × 210mm) — the long, letterbox-shaped size used for menus, rate cards, and anything going into an envelope or a slim display holder.
A4 (210 × 297mm) — closer to a mini-poster than a flyer. Good for event notices, price lists, or anything with enough content that A5 would feel busy.
A rule of thumb: the smaller the flyer, the fewer words it can carry well. If your message needs more than a headline, a short offer, and a way to get in touch, size up before you cut copy.
We print all four sizes on gloss, matte or uncoated stock, with no minimum order — so it's fine to test a size with a short run before committing to a few thousand.